Amit Ramchandran
Founder and CEO

Amit is the CEO of Crunch Mediaworks. He led the transformation of Crunch from a fledgling technology to a disruptive and world-class video optimization service, proven to surpass incumbents, substantially increasing Crunch's market potential. Crunch is in a pole position in the emerging and rapidly growing Social Media Video advertising market.

Amit's ability to innovate, create and market solutions is based on previous experiences. Prior to Crunch, he invented the lowest power consuming multimedia processor in the industry. Intel signed a $25M architectural license, shifting that company to profitability. Amit was the youngest member of the Pentium 3-M (Intel's first chip purpose-built for mobile) architecture team (of 8) that came up with a data prefetch logic, beating the Pentium 4 in performance (tens of millions of units sold in three years). After that, he led successful design wins for Toshiba America, for Nokia and Motorola phones, including the camera module in the RAZR phone. Amit is credited with creating a video-system-on-a- chip that delivered 8X more computing at 80% lower power than the incumbent system from TI. He was instrumental in closing deals for over $50M with Olympus and Nokia.

He has been awarded 12 patents to date, four of which were acquired by Nvidia, and three by Altera. Amit holds a Bachelor's degree in Electrical Engineering from the University of Madras (India) and a Master's in Electrical and Computer Engineering from Utah State University.